Visual Communication…

A brand’s visual identity is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colours, and graphic elements. At the core of every brand identity is a brand mark, or logo.  


What is Gestalt? Gestalt is german and simply means pattern, figure, form or structure that is unified. Gestalt psychology is a movement the took place in Berlin in the 1920’s. The idea of gestalt is, it makes sense and decodes what we see visually and makes us understand what is in front of use, now this […]

Q & A Time!

What is the role of a graphic designer? My interpretation of a graphic designer is someone who is visual communicator. They are responsible for creating designs that have a visual impact. They’re creators; they give brand identities to clients. They create the visual cue that is what the public then remember and link to that […]

Quick digital type task

A quick task was to take our letter and the chosen font, using indesign and make them to the size of a5 duplicate it so we had two of the same letter on the screen. We then cut the letters in half vertical and horizontal, and take half the letter away, and then swap with […]